El Corte Ingles Seguros – 2022 Campaign
Every year, while working for El Corte Ingles Seguros, I was in charge of thinking and designing the whole visual print campaign for shopping malls. My job was to establish a design guide and a graphic style based on 12 main posters, announcing discounts and sending generic messages for each of the insurances managed by El Corte Ingles Seguros, with adaptations to different formats (brochures, animations, and large format). This line had to be maintained throughout the year and give rise to new executions that were updated every month. This was one of my main tasks during the 4 years I was in the company.