San Antón Market

The San Anton Market is a famous market located in the neighborhood of Chueca, in Madrid. With the proposal of the new positioning ‘Llenate de temporada’ (which literally means feel up on the season), we developed a whole communication plan that included campaigns adapted to different targets. ‘It’s much more than tapas‘ or ‘Do you speak gastro?‘ for foreign audiences, ‘La ruta del mercado‘ (the market route), aimed at children or ‘Estas Navidades… comparte‘ (this Christmas season… share) for a more general public, were some of the actions that managed to encourage the purchase of fresh and high quality seasonal products and had a wide media coverage throughout the year.